Notes
Worth knowing before you spend.
One practical decision at a time, written for people running a business rather than people selling technology. Where a number matters, start with your own records. Where a claim needs a source, we show it.
All notes
What a booking site actually costs you
A direct booking website is not a replacement for booking platforms. Work out whether it can stop you paying to reacquire guests who already wanted you.
Read the noteWhat an over-designed website costs you in enquiries
A beautiful website can still make the next step hard. Run these practical checks before blaming demand, seasonality or the people visiting it.
Read the noteYou are not behind on technology
You do not need to keep up with every new tool. You need a repeatable way to decide which business problem is worth solving now, and what can safely wait.
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